One of my strongly held beliefs is that new technologies often spur (and sometimes demand) new business models. And these new business models can often open up entirely new markets.

In web2, we saw freemium (a word that was invented here at AVC) and marketplace models (like crowdfunding) that unleashed entirely new ways of monetizing businesses and hobbies as well.

Writing (blogging, newsletters, etc) has struggled to establish a new business model that properly rewards and aligns writer and readers. The longstanding advertising and subscription models have certainly worked to generate revenues and profits, but they have also led to a host of issues (like clickbait, paywalls, etc) that are deeply problematic.

So I've been wondering if we can learn something from tokenizing a writer's work and letting the writer and the readers benefit from that tokenization. I don't know if this new business model will scale and work, but it might.

And so when Paragraph, where this blog is hosted, launched writer coins yesterday, I decided to launch an $AVC coin to see what might happen.

As part of that launch, Paragraph let me allocate $AVC rewards to long time readers, subscribers, etc and so if you are one of those, you should have gotten an email that looks like this: