Minting Is the Native Business Model for Web3 (and maybe AI too)

We have all been targeted by ads that you look at and wonder “how do they know I am in the market for that product?” The answer is that the AI/ML models that big tech companies have trained on our personal data are incredibly accurate and powerful. 

There are two problems with this:

The first is that “our data” which they use to train their models actually belongs to us but for two decades now, we have been giving it to big tech companies.

The second is the models that are trained on our data belong to big tech even though they are trained on our data.

It doesn’t have to be this way and I don’t believe it will be this way for much longer.

Web3 will help.

Let me explain.

If you go to, you will find a social feed that feels like Tumblr, Instagram, Facebook, etc that you can scroll through and like the things you see. But there is one difference, liking is called minting on Zora. You don’t just tell the creator you like their work, you send them a tiny bit of money and you get to own a copy of the work.

It may not seem like much, but the difference here is that you own one of the things you liked and you paid a tiny bit for it. If the creator gets a thousand people to do what you did, which is not that uncommon at places like Zora, they make a nice bit of money on their work.

And the collector is building their own data set that they own. It is on the blockchain and it belongs to them.

The next obvious step is for companies like Zora to offer collectors the ability to train models on their collections. This turns their collections into training data sets. But these are training data sets the collectors own. Not training data sets that Zora owns.

It won’t be long until we have open-source AI/ML models that we can run on our phones. These will be our models and we can train them on our data sets.

Consider this blog post. You can collect it too. There is a green button on the upper right of this post that says Collect. When you click that the same thing happens here as what happens on Zora. I get a tiny bit of money and you get your own copy of this post. 

Below is a screenshot of an Ethereum wallet I have connected to this blog. You can see some of the collecting transactions from this blog over the last week or two.

So what is going on here?

1/ Writers are getting paid for their work

2/ Readers are building a data set that they own, On Chain. Not on Facebook.

The next obvious step is for us to have our own open-source models that we train on these collections we are building.

These open-source models will help us write, find new things to read, and more. It can inspire us to start a new company, invest in a new company, listen to a new song, find artwork to hang over our fireplace and many other things we want to do.

Going back to Chris Dixon’s words in yesterday’s post:

in the long run, we are still going to need an economic covenant between AI systems and content providers. Al will always need new data to stay up to date. The world evolves: tastes change, new genres emerge, things get invented. There will be new subjects to describe and represent. The people who create content that feeds AI systems will need to be compensated. 

There is a way forward that works for writers, readers, collectors, creators, and everyone.

It starts with us owning our work and allowing others to pay us to collect our work.

The thing that makes me so optimistic about this is that it is not some dream. It is happening right here on this blog. The tools we need to change the way the world works are already here. We just need to start using them.

My next post will be about how we get more people using these tools.

Collect this post to permanently own it.
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